Skip to content
Executive Roof Coach

The operator behind ERC

Meet Sean Moriarty.

Experience from the field. Perspective for the owner.

Sean Moriarty at a commercial construction site

Built through experience

The work came first.
The system followed.

Sean Moriarty is the founder of Executive Roof Coach and author of Million Dollar Roofer. He helps roofing business owners connect commercial roofing experience with operating systems, coaching, and practical AI implementation.

“I didn’t learn commercial roofing from a course.”

Sean built his experience on commercial jobs, where inspections, documentation, project decisions, and execution had to hold up in the field.

The lessons included missed details, money left on the table, and jobs that did not go to plan. Building a repeatable process changed how he approached the work.

Sean’s official profiles

Why ERC exists

A stronger process.
A more capable team.

Hard work needs a system behind it.

ERC connects the decisions that owners make with the processes their teams use: finding opportunities, estimating, selling, delivering projects, and controlling the operation.

That work continues to grow, including AI knowledge and practical implementation to help owners make purposeful use of new tools.

Explore the ERC system

Author of Million Dollar Roofer

Document the work.
Share what you learn.

In Million Dollar Roofer, Sean documented the inspection, documentation, and communication processes drawn from his commercial roofing experience.

ERC carries that work into training, coaching, and implementation inside a roofing business.

Million Dollar Roofer book by Sean Moriarty

Your next chapter

Let’s build what’s next
for your business.

Start with a conversation about where you are, what needs to change, and whether ERC is the right fit.

Book a discovery call